Compared to many of the large fashion Houses, Chloe is a relative newcomer, that said the Chloe Fashion House has been around for over sixty years. Gabi Aghion launched the company back in 1952 and decided to embrace the soft feminine side of fashion which she would show through the use of styles and materials used in her collections. In fact she decidedly went against the formality of 1950's fashion.
Fast forward 45 years and Stella McCartney was recruited to once again bring a romantic and soft creative direction to the brand. This was a tremendously success era and saw the launch of the iconic Chloe Paraty bag, a bag famous for its unique curves and soft lines, it's buttery soft leather which gives the bag an effortless casual chic vibe.